Partnering with us

Cause-related marketing most commonly takes the form of an on-package promotion, where an agreed donation is made every time a product is purchased.

Mutual benefit

Your company will benefit from visible association with one of Ireland’s most-respected charities and Concern will benefit financially.

Making a difference

This allows Concern to carry out more life-changing work in the developing world. If you want to see how a cause related marketing campaign with Concern and your company could work, just contact us at causemarketingUK@concern.net

Tangible benefits

Here is what the Business in the Community's research survey “Profitable Partnerships” found out about cause-related marketing:

• 5% of chief executives, marketing directors and community affairs directors feel that CRM can enhance corporate or brand reputation
• 86% of consumers, when price and quality are equal, are more likely to choose a product or business associated with a “cause”
• 80% felt increased loyalty to the brand and more positive about their purchase