Cause-related marketing

Mutual benefit

Your company will benefit from visible association with one of Ireland’s most-respected charities and Concern will benefit financially.

Making a difference

By developing a Cause related marketing partnerships with Concern, you will help to raise money towards Concern’s life-changing work in the developing world while also helping to meet your CSR objectives and raise your brand profile.

Tangible benefits

A Cone/Duke University 2008 study "Past. Present. Future. The 25th Anniversary of Cause Marketing"  found out about CRM:

• 85% of Americans say they have a more positive image of a product or company when it supports a cause they care about (remains unchanged from 1993)


• 85% feel it is acceptable for companies to involve a cause in their marketing (compared to 66% in 1993)


• 79% say they would be likely to switch from one brand to another, when price and quality are about equal, if the other brand is associated with a good cause (compared to 66% in 1993))


• 38% percent have bought a product associated with a cause in the last 12 months (compared to 20% in 1993)

Find out more

If your company promotes branded goods or services and you would like to find out more about Concern’s cause related marketing campaign please contact Derval O’Brien at causemarketingirelandconcern.net. Alternatively you can call us on  01-4177700.