Cause-related marketing

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Cause-related marketing

Cause-related marketing (CRM) most commonly takes the form of an on-package promotion, where an agreed donation is made every time a product is purchased.

Mutual benefit

Your company will benefit from visible association with one of Ireland’s most-respected charities and Concern will benefit financially.

Making a difference

By developing a Cause related marketing partnerships with Concern, you will help to raise money towards Concern’s life-changing work in the developing world while also helping to meet your CSR objectives and raise your brand profile.

Tangible benefits

A Cone/Duke University 2008 study cited the following benefits of CRM:

  • 85% of Americans say they have a more positive image of a product or company when it supports a cause they care about (remains unchanged from 1993)
  • 85% feel it is acceptable for companies to involve a cause in their marketing (compared to 66% in 1993)
  • 79% say they would be likely to switch from one brand to another, when price and quality are about equal, if the other brand is associated with a good cause (compared to 66% in 1993))
  • 38% percent have bought a product associated with a cause in the last 12 months (compared to 20% in 1993)

Find out more

If your company promotes branded goods or services and you would like to find out more about Concern’s cause related marketing campaign please contact Claire Concannon at [email protected]. Alternatively you can call us on  01 417 7700.