Registered Charity Number: 20009090, Registered in Ireland,
Registered address is 52 – 55 Lower Camden Street, Dublin 2.
Phone: +353 1 417 7700
Cause-related marketing (CRM) most commonly takes the form of an on-package promotion, where an agreed donation is made every time a product is purchased.
Your company will benefit from visible association with one of Ireland’s most-respected charities and Concern will benefit financially.
Making a difference
By developing a Cause related marketing partnerships with Concern, you will help to raise money towards Concern’s life-changing work in the developing world while also helping to meet your CSR objectives and raise your brand profile.
A Cone/Duke University 2008 study cited the following benefits of CRM:
- 85% of Americans say they have a more positive image of a product or company when it supports a cause they care about (remains unchanged from 1993)
- 85% feel it is acceptable for companies to involve a cause in their marketing (compared to 66% in 1993)
- 79% say they would be likely to switch from one brand to another, when price and quality are about equal, if the other brand is associated with a good cause (compared to 66% in 1993))
- 38% percent have bought a product associated with a cause in the last 12 months (compared to 20% in 1993)
Find out more
If your company promotes branded goods or services and you would like to find out more about Concern’s cause related marketing campaign please contact Claire Concannon at [email protected]. Alternatively you can call us on 01 417 7700.