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First screening of Stamp Out Stigma ads

Four arresting and powerful advertisements featuring Irish celebrities have hit television screens as part of the Stamp Out Stigma campaign.

The adverts are the culmination of a year long campaign to stamp out HIV and AIDS related stigma. Featuring well known faces Larry Mullen, Andrea Corr, Eamon Dunphy and John Rocha, the ads were launched today at Government Buildings.

Noel Webb, chairperson of the Stamp Out Stigma campaign expressed his pride at being involved in the campaign: “I’m very proud to be part of what is one of the first campaigns in Europe to aim to stamp out stigma in relation to HIV and AIDS. One of the things I am most happy about is the involvement of positive people in this campaign. Stigma has always been associated with HIV and this campaign aims to show what stigma is and to try to find ways to stop it.”

Fighting stigma

Speaking at the launch, Minister of State, Department of Justice, Equality and Law Reform, Sean Power said, “These simple, affecting and personal ads give a glimpse into the lives of people living with HIV. Behind the statistics there are real people with family and friends.”

Tendai Madondo, vice chairperson Stamp Out Stigma, spoke of the ongoing stigma and discrimination faced by those living with HIV and AIDS: “Too often we attach labels when we should be saying ‘you are my brother, you are my sister – you are infected but I support you. You did not do anything wrong’. There is a need to reflect on ourselves and our perceptions. This campaign is about supporting those with HIV and AIDS not just for World AIDS Day but every day.”