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T-shirts for Haiti’s anniversary

To mark the first anniversary of the Haiti earthquake, American Eagle Outfitters have designed t-shirts and all the proceeds will be going towards Concern’s work in Haiti.

Looking back

January 2010 was a humbling month for Concern. We were very aware of the pressure people at home were under with an economy in crisis. However, Haiti was hit by a huge earthquake: hundreds of thousands of people were killed and many millions were made homeless. Despite our own financial issues, the public’s reaction was one of immense generosity. People dug deep to support the work being undertaken by Concern and other agencies. 

Innovation

One of the most innovative suggestions came to Concern via the Soul of Haiti initiative, a consortium of Irish entrepreneurs who use their business skills and resources to improve the lives of people living in Haiti. At the Clinton Global Initiative they were introduced to American Eagle Outfitters, a hugely successful US clothing retailer. American Eagle Outfitters came up with the idea to make a t-shirt to mark the first anniversary of the Haiti earthquake, with all the proceeds going to Concern’s work in Haiti.

Education programme

The result was indisputable: American Eagle designed and manufactured t-shirts which were paid for by philanthropists. The t-shirts were made in Haiti, employing Haitians. They are selling for $15.50 and Concern gets every last cent, with the funds supporting our education programme in Haiti. We hope to raise up to $1million. 

Big support

The t-shirt launch took place in New York on 3 January 2011. It was supported by a plethora of stars including The Edge, Mark Ruffalo, Sean Paul, Paul Bettany, Shaggy, Don Cheadle, Ryan Seacrest, The Script, Katherine McPhee and Garcelle Beauvais. 

Get your t-shirt

To support the campaign, buy a t-shirt.