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    • Home/Insights/

    Strengthening demand for maternal and newborn health services

    23 October 2015Michele Seibou

    Paid NGO and government staff alone are not adequate to provide the intensive and consistent support necessary for behaviour change messages to take root truly in communities.

    The care group model consists of groups of 10 to 15 volunteer mothers, elected by their community, who conduct monthly home visits with 10 to 15 nearby households and hold peer education sessions to deliver behaviour change communication messages and promote the adoption of healthy behaviours. 

    Download resources

    Strengthening demand for maternal and newborn health services using care group model in Burundi and Niger|PDF(4 MB)

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    This health centre in Tahoua, Niger, which serves over 50 rural villages, has been using the CMAM Surge approach since 2016 to help respond to increases in their malnutrition caseloads. Photo: Darren Vaughan / Concern Worldwide.
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