The CMAM Surge Approach
An overview of Concern's CMAM Surge approach.
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This special edition of Knowledge Matters, published in March 2015, is dedicated to Concern Worldwide’s innovative programmes for maternal, newborn and child health, sharing the work and results to date from our many pilot projects.
With our Gates Foundation funding comes a clear mandate to find out which innovations work most successfully and to share that information broadly wherever it can be useful. We’re proud of our approaches — user-centred design, customer focus, solid evaluation, formal results dissemination. We are also happy about the content of the projects — the needs being met, the aims, the activity designs and the results so far.
Our projects have sometimes gone against the grain. Some feel the people we’re helping — like women who give birth in a city hospital — are not poor enough and the interventions we are testing — like mobile phone apps — are too deluxe. But the Innovations contexts, some though not all of which are less desperately poor than the Concern norm, offer a proving ground.
We’re trying new things, taking risks. We believe the best Innovations will be adaptable and adoptable. We hope our excitement is contagious.