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Concern Emergency response team members walk through a submerged road in Noakhali district following the 2024 Bangladesh floods. Photo: Akram Hossain/Concern WorldwideConcern Emergency response team members walk through a submerged road in Noakhali district following the 2024 Bangladesh floods. Photo: Akram Hossain/Concern WorldwideConcern Emergency response team members walk through a submerged road in Noakhali district following the 2024 Bangladesh floods. Photo: Akram Hossain/Concern Worldwide

Inside a crisis: How humanitarian response works

Inside a crisis: How humanitarian response works
Story24 March 2026

When disaster strikes, every minute counts, both in the immediate aftermath and the long term. Here’s how a humanitarian response unfolds, from long before an emergency hits to long after the news crews have left.

Emergency response is part of Concern’s DNA. Last year, we responded to 50 emergencies in 22 countries and reached 16.8 million people in the process. 

No two crises are exactly alike: The emergencies we respond to range from hyper-local events you’ll likely never hear about, to some of the largest humanitarian crises in the world today. They may be natural disasters, man-made crises, or part of a larger, complex crisis. These factors change the specifics of a response, but the overall strategy and imperative remain the same. 

Here’s a step-by-step look at how a humanitarian response works, from the first hours to the first months – and long after the headlines fade.

Before a crisis even hits…

“A good response is planned out before it happens,” says Kirk Prichard, Vice President of Programmes at Concern Worldwide US. 

Risks are often predictable where we work: Bangladesh’s annual monsoon season means a chance of floods. Yemen faces year-round threats of sandstorms. Haiti is located within a known hurricane belt and also sits on a fault line that resulted in the 2010 and 2021 earthquakes.

Many countries are also in the middle of protracted conflict, an ongoing emergency that can lead to other crises like inflation or hunger. In these contexts, there are also usually fewer resources for relief efforts.

Concern Worldwide's Kirk Prichard unloads carpets for a distribution in Talamarang, a village in Sindhupalchok district, Nepal. (Photo: Crystal Wells/Concern Worldwide)
Concern Worldwide's Kirk Prichard unloads carpets for a distribution in Talamarang, a village in Sindhupalchok district, Nepal. Photo: Crystal Wells/Concern Worldwide

Enter the emergency preparedness plan

Every humanitarian aid organisation has some form of an emergency preparedness plan in every country it works. At Concern, we call these PEER plans. Short for “Preparedness for Effective Emergency Response,” these plans take a comprehensive lay of the land, including factors like:

  • Political stability
  • Economic vulnerability
  • Existing humanitarian challenges
  • Conflict-related risks
  • Environmental hazards
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Omran Elimin Dood Mohamed of the Concern nutrition team in West Darfur, checks supplies at the Concern warehouse in El Geneina. Photo: Kieran McConville/Concern Worldwide
Omran Elimin Dood Mohamed of the Concern nutrition team in West Darfur, checks supplies at the Concern warehouse in El Geneina. Photo: Kieran McConville/Concern Worldwide

The first hours

When an emergency strikes, the first thing we do is make sure that all of our staff and their families are safe. The majority of our country teams are nationals and are just as impacted by a disaster as the communities we work with.

From there, we work through our PEER plan. The advance prep work we do means we’re able to move quickly, efficiently, and smartly – even in the most extreme circumstances. 

The first day: Assessing needs and community coordination

Measure twice, cut once: One of the first steps of a PEER plan is to determine whether we’re actually needed. Sometimes, especially if an emergency strikes in another region (or even another country), other organisations already working there are able to respond more effectively. Even in an area where we work, we may not be needed. Some factors we consider before launching a response include: 

  • How fatal the emergency is
  • How many people it deprives of basic needs
  • Whether a state of emergency is declared
  • Whether the government makes an appeal for international assistance

Answering these questions forms the basis of what we call a rapid needs assessment. This objective, bird’s eye view of the emergency is a key first step. But, as Prichard notes, it doesn’t need to be complex: “‘There’s an earthquake in Türkiye and Syria. It’s massive. Done,’” he says, adding: “Based on the PEER plan, if we have the means to respond to the needs we’re seeing, we can start getting relief out within 24 hours.”

Concern Worldwide staff speak with representatives of our local partner, Gökkuşağı, during the 2023 Türkiye-Syria earthquake response.
Concern Worldwide staff speak with representatives of our local partner, Gökkuşağı, during the 2023 Türkiye-Syria earthquake response. Another key part of our initial response and assessment are our local partners. We coordinate with these organisations to ensure we don’t duplicate efforts or ignore a key area of need. Our country teams also keep in contact with Concern Worldwide’s main offices in Dublin and our global emergency response team. Photo: Kieran McConville/Concern Worldwide

The first week: Lifesaving aid

The specifics of humanitarian relief will look different from country to country, based on what’s needed and what areas of programming we focus on in each area. Based on our PEER plans, however, we often keep a certain amount of materials (like NFI kits, hygiene kits, water, shelter kits, or emergency food aid) close by to distribute as quickly as possible.

Getting supplies into a crisis zone can take more than a week, especially if airports and roads are closed. Sometimes we’re able to share supplies with larger organisations (like UNICEF or the UNHCR). Often, we also have to make a call between taking what’s available and waiting a bit longer for better materials to come in from abroad.

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Internally displaced mother with her child received hygiene/cholera kit and sitting beside her underground/caved home (made by family to protect from extreme weather conditions) in Al-Salam IDP site. (Photo: Ammar Khalaf/Concern Worldwide)
Internally displaced mother with her child received hygiene/cholera kit and sitting beside her underground/caved home (made by family to protect from extreme weather conditions) in Al-Salam IDP site. Photo: Ammar Khalaf/Concern Worldwide
A distribution of non-food item (NFI) kits in Niger. Photo: Concern Worldwide
A distribution of non-food item (NFI) kits in Niger. Photo: Concern Worldwide
An emergency cash distribution in Syria, led by Concern. Cash is easier to get into areas affected by humanitarian crises, and allows people to prioritise their specific needs. I also helps keep economies stable during a shock. Photo: Concern Worldwide
An emergency cash distribution in Syria, led by Concern. Cash is easier to get into areas affected by humanitarian crises, and allows people to prioritise their specific needs. I also helps keep economies stable during a shock. Photo: Concern Worldwide

The next two weeks: Frontline support – and a lot of behind-the-scenes action

Beyond distributions, we have other team members coordinating behind the scenes. Other Concern staff specialised in emergency response may travel in to help the initial recovery efforts. We also continually make sure our country teams have the training and emotional support they need. 

During all of this, we also have team members focused on our finances. Emergencies are expensive, no matter how much you budget in advance. Sometimes our local banks are also affected by a disaster, so we have to make sure we can get funds from our accounts into the hands of the people we work with – whether as transfers, supplies, or support from our teams. For this reason, we have dedicated emergency funds with dedicated resources to help our teams respond quickly. 

All of this often happens amid ongoing challenges, like aftershocks following an earthquake or air-raid sirens and power outages (as has been the case with our response in Ukraine). We have teams monitoring security and weather reports as well, usually in partnership with other organisations. 

Nicola Brennan from Concern Dublin works at one of the Concern-supported health facilities in Central Darfur, Sudan. Photo: Kieran McConville/Concern Worldwide
Nicola Brennan from Concern Dublin works at one of the Concern-supported health facilities in Central Darfur, Sudan. Photo: Kieran McConville/Concern Worldwide
Humanitarian staff from Concern meet with a displaced Ukrainian family from Donbas living in a dormitory in the west.
Concern Program Manager Charlie Acland meets with a family displaced by war from their home in the Donbas. They are living in a college dormitory in the rural west of the country. (Photo: Kieran McConville / Concern Worldwide)
Paul Carr and Ros O'Sullivan work on a grant proposal from Türkiye for emergency funding following the 2023 earthquake. Photo: Kieran McConville/Concern Worldwide
Paul Carr and Ros O'Sullivan work on a grant proposal from Türkiye for emergency funding following the 2023 earthquake. Photo: Kieran McConville/Concern Worldwide

The one-month mark: Delivering aid and keeping up with the goalposts

Our initial lifesaving assistance is usually distributed by the first month, ensuring that people have food, medical care, and shelter. However, “needs assessments are a continuous thing,” says Prichard. “The situation changes on a daily basis, and the needs are also changing. Even if you’re talking about displacement, people move constantly. The goalposts are always moving.” 

Displacement presents its own challenges. If a person is displaced to another country, chances are likely that they’ll take some time to get settled in a host community, especially if they’re fleeing conflict. The crisis in Sudan led to massive overnight displacement in 2023, with thousands of Sudanese civilians crowding into transit sites in neighbouring Chad. At the height of the rush, it took about two weeks to process asylum applications, letting people move on to a refugee camp.  

The first month – and all of an emergency response, really – is about keeping up with those goalposts. But we don’t do it alone. We keep coordinating with our partners, including local NGOs, UN organisations, and both local and national governments to ensure that we’re able to get the right supplies and support to the people who need them most.  The strongest responses that benefit everyone rely on both internal coordination and coordination within the sector. 

Members of Concern's Nutrition Team in El Geneina, West Darfur, collect supplies of RUTF from the Concern warehouse for delivery to health centres. Photo: Kieran McConville/Concern Worldwide
Members of Concern's Nutrition Team in El Geneina, West Darfur, collect supplies of RUTF from the Concern warehouse for delivery to health centres. Photo: Kieran McConville/Concern Worldwide

The six-month mark: Beyond the frontlines

After frontline, lifesaving aid is distributed, we start to look beyond cash and kits. Water points and sanitation systems are often casualties of a humanitarian crisis. This can lead to a series of other risks like cholera, so repairing the damage and setting up temporary centres and latrines is a key step. It’s also an added bonus if we can incorporate a bit of disaster risk reduction into the process, say by earthquake-proofing systems. 

Healthcare systems may also need more time to bounce back, especially if equipment has been damaged or clinics have been destroyed. If we’re responding to a crisis that involves displacement, we’ll also need to set up clinics around displacement sites (or mobile clinics that can travel between camps), as well as water points and sanitation systems. 

At the same time, frontline support often continues. We often distribute cash and vouchers over a period of three to six months – long enough for people to get back on their feet without creating a dependency. At a certain point, we may also pivot to cash-for-work and other livelihood programmes to help with long-term recovery. 

An emergency latrine Concern built in Türkiye after the 2023 earthquake. Photo: Concern Worldwide
An emergency latrine Concern built in Türkiye after the 2023 earthquake. Photo: Concern Worldwide

The one-year mark: Finding long-term recovery or a new normal

Depending on the scope of the emergency, a response can last for more than a year. In an age of complex humanitarian crises and protracted conflicts, this is sadly becoming the new normal.

If the crisis is acute (an event that had a set beginning and end), we start to focus on long-term recovery. Alongside this, we will still deliver essential supplies and kits past the six-month mark if needed – especially as seasons change and families living in displacement start to have different needs. Six months after the massive earthquake that hit Türkiye and Syria in 2023, we were still distributing NFI kits and hygiene kits to roughly 800 families a day. 

Jaafar* (32) walks with his children on the muddy roads of the Ahl al-Khair camp, which was established after the February 6th 2023 earthquake.
Jaafar* (32) walks with his children on the muddy roads of the Ahl al-Khair camp, which was established after the February 6th 2023 earthquake. Photo: Ali Haj Suleiman/DEC/Fairpicture
Members of the Syria Relief team deliver the cash vouchers to people affected by the February 2023 earthquake. (Photo: Ali Haj Suleiman/DEC/Fairpicture)
Members of the Syria Relief team deliver the cash vouchers to people affected by the February 2023 earthquake. Photo: Ali Haj Suleiman/DEC/Fairpicture
Children attending non-formal educational activities in literacy in an educational centre in Syria
Children attending non-formal educational activities in literacy in an educational centre in Syria. Photo: Concern Worldwide

At this point in a response, many people feel overwhelmed and want to move back to their routine, but it’s impossible to immediately change their living conditions, so they need some time to recover.

This can be a frustrating moment, and one that we try to meet by helping families find a path to long-term recovery. In many cases, however, violence can become protracted and even natural disasters – like a drought – may not be fully done after the six-month mark. In these cases, we try to help families create a new normal as we continue to work with them towards recovery. 

Throughout all of this, Concern continues to monitor our initiatives, changing approaches and areas of focus as needed, and working with communities, local partners, governments, and other organisations to deliver a coordinated response. 

Year two and beyond: What comes next

Often at Concern we mark the one-year anniversary of a crisis to acknowledge the communities that have spent the last twelve months working towards recovery amid so much destruction – and our country teams who have spent the last twelve months working side-by-side with these communities. But that doesn’t mean the work is over. 

Staying long after the news crews have left

“We are still working and the needs, they are still huge,” said Muhammed Kronfol, a Field Project Officer with Syria Relief at the one-year mark after the Türkiye-Syria earthquake. 

In partnership with Concern, Syria Relief had spent the last 12 months supporting families living in mud-tracked displacement camps, now enduring a hot summer in tents. Muhamed, too, lost everything – including his house, his brother, and his sister-in-law. “But I am optimistic that the future will be better because we will not stop providing assistance until people can stand on their feet again,” he added. 

One year after those earthquakes, Concern and Syria Relief were still distributing cash to Syrians – many already displaced by 12 years of conflict – affected by the earthquake. 

Muhammed Kronfol meets with his fellow displaced Syrians to see the conditions of those affected by the earthquake and their needs.
Muhammed Kronfol meets with his fellow displaced Syrians to see the conditions of those affected by the earthquake and their needs. “I know exactly what those affected by the earthquake are suffering, as I was also one of those affected.” Photo: Ali Haj Suleiman/DEC/Fairpicture

Going where the need remains

In other cases, we may move in entirely different directions. Within our first year in Ukraine, we had found that the needs were shifting from different regions of the country, coalescing in eastern regions like Poltava, Zaporizhzhia, Kharkiv, and Donetsk. While also providing families with cash payments to cover basic needs like food, rent and energy costs, we also moved into supporting collective centres and transit centres working with large groups of Ukrainians moving away from the frontlines of conflict. 

A new assessment in eastern Ukraine also showed that, for 95% of families, the conflict had left a number of psychological scars. We began focusing our response more on providing psychosocial support for people who had faced violence, fear, and loss. We delivered kits for children living in displacement sites that include items like colouring books, tea, cookies, and small games.

Psychologists also began leading sessions for older Ukrainians struggling with the psychological effects of war, as well as group sessions for children that include games, songs, and arts and crafts sessions. These go a long way towards bringing a sense of normalcy and community into a long-term crisis. 

Natalia* (8) and Sofia* (7) attend a children's PSS play therapy session in Kharkiv. Photo: Jon Hozier-Byrne/Concern Worldwide
Natalia* (8) and Sofia* (7) attend a children's PSS play therapy session in Kharkiv. Photo: Jon Hozier-Byrne/Concern Worldwide

No set schedule, but key goals

These are often areas that we focus on earlier, when possible, but they’re key aspects of a humanitarian response after the first year, along with education (particularly when classrooms are closed or destroyed), and early economic recovery – ways that we can help families, even those still living through a crisis, to gain financial independence and begin to build or rebuild their personal safety nets. 

Our clinics continue to treat patients (especially mothers-to-be and their young children), and where possible we look for ways to turn over programmes to local partners once they can be run without our help. 

Where possible, we also look for ways to build community resilience against future disasters. Our initial response to Cyclone Idai in Malawi and Mozambique, for example, included a focus on Climate Smart Agriculture. The 2019 storm had affected two harvests, destroying crops that were about to be picked and creating poor conditions for planting the next season’s harvest. CSA techniques, like fast-growing seeds, helped to offset those risks. Likewise, disaster risk reduction and community-based disaster risk management are other areas we focus on in regions that face similar known-unknowns. 

A distribution of hygiene kits at Banjdeed, West Darfur, Sudan, targetting vulnerable households in 10 of the surrounding villages. This area was badly affected by the conflict that broke out in Sudan in April 2023 and many people fled across the border to Chad, leaving everything behind. Some of them have since returned to find their homes damaged or destroyed and their possessions looted.
A distribution of hygiene kits at Banjdeed, West Darfur, Sudan, targeting vulnerable households in 10 of the surrounding villages. Photo: Kieran McConville/Concern Worldwide
JERU staff inspect supplies that have arrived in Khemelnytskyi, Ukraine
JERU staff inspect supplies that have arrived in Khemelnytskyi, Ukraine. Photo: Simona Supino / Concern Worldwide
Concern’s Yemen Country Director Victor Moses chats with children in one of the displacement camps in Yemen where Concern is providing health and nutrition services. Photo: Ammar Khalaf/Concern Worldwide
Concern’s Yemen Country Director Victor Moses chats with children in one of the displacement camps in Yemen where Concern is providing health and nutrition services. Photo: Ammar Khalaf/Concern Worldwide

When is an emergency response done?

That can be more complicated. Somalia, for example, has been locked in a cycle of crisis for several decades, as have many other countries where Concern works. In these cases, we often respond to more than one emergency at a time. We’re also in a period of crisis fatigue, which has led to many crises going underfunded or ignored. As needs go unmet, the impact of those losses gains compound interest, often deepening what is already a complex crisis. 

In the best-case scenario, our emergency response isn’t needed after a few years, if not less. In Sierra Leone and Liberia, for example, the 2014-16 Ebola outbreak lasted about two years. By the beginning of 2017, however, we were able to transition from our Ebola response to other priorities in the country, like education and livelihoods. 

Staff at a Concern-supported Ebola clinic in Liberia. The clinic was built to triage patients during the outbreak. After the epidemic was over, it was converted into a basic health center. Photo: Kieran McConville
Staff at a Concern-supported Ebola clinic in Liberia. The clinic was built to triage patients during the outbreak. After the epidemic was over, it was converted into a basic health centre. Photo: Kieran McConville

Still, it depends on the nature of the crisis: An epidemic has a different timeframe than the recovery after an earthquake. But we can still get a lot done in a relatively short amount of time. 

For example, Concern had left Nepal in 2010 after handing our projects over to local partners. We returned specifically to respond to the earthquake in 2015, which needed the support. We stayed in Nepal again for three years to take on some longer-term recovery and help to earthquake-proof five of the most underserved districts. Our initiatives created jobs that doubled incomes within the community, as well as doubled the improvement of and access to local sanitation facilities. 

At a distribution of emergfency relief supplies in Bhirkot village, Dolakha district. Photo: Reka Sztopa/Concern Worldwide
At a distribution of emergency relief supplies in Bhirkot village, Dolakha district. Photo: Reka Sztopa/Concern Worldwide

“No organisation was willing to work in this place. We have many natural resources, but the only thing not in our favour is the remoteness and no access to good roads,” said one community leader in Gorkha. “Despite those circumstances, Concern Worldwide came here.”

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